We had a complete day session on marketing management, the first thing is I figured out the book that we were given is authored by the professor. Wow when I read few chapters, I understood that the examples are almost all from Indian market and easy to understand.
Most interesting thing today was the class. I have really enjoyed learning the concepts of marketing. Four pillars and 10p’s , segmentation, targeting and positioning the brand and all with examples from the market.
Before the first break the slide professor shared was ‘Become a cardiologist’
The most inspiring this is if you need to be a good marketing person you have to be customer centric.
Secondly you have to 24X7 with the customer, in this case a cardiologist is always on the call and very much required.
Third and most important is “ When you operate on heart remember this is indispensable and many hearts are dependent on this heart”
Meant a lot to me.. Thanks to professor for enlightening us today with his clear concept explanations and examples. Looking forward to attend two more sessions of this professor.
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